Fitur Madrid 2026

Discover the upcoming innovations in the travel sector at Fitur Madrid 2026

Fitur Madrid 2026 is an influential global Hub for all the tourism industry pioneers, industry leaders, travel enthusiasts, and policy-makers to come together to discuss new-age travel trends, innovation, and advancement in the travel sector. Scheduled to take place from January 21st to January 25th, 2026, organized at IFEMA Institución Ferial de Madrid.  This is a central meeting point for all the key figures, making it an excellent spot for networking and building relationships, while also exploring business opportunities overseas. 

Specialists and Experts are going to promote a different approach for all the challenges faced by the travel companies across all sectors, which will make the tourism landscape more diverse and sustainable. Moreover, this exhibition will offer content focusing on developments such as introducing Artificial Intelligence, promoting digitalization, innovation, next-gen technology, and sustainability. 

What makes Fitur Madrid 2026 an astonishing event

Fitur Madrid 2026 will showcase its ten specialized segments:

• Fitur cruise: The spot dedicated to the world of cruises in B2B and B2C business models, it is the largest event, making boarding & holiday sail smooth with innovative technologies and smart destinations.

• Fitur Sports: A meeting point for the tourism of the sports industry to share knowledge, upcoming advancements, and explore business opportunities

• Fitur LGBTQ+: Celebrating and recognizing the LGBT community, under the slogan ’Diversity in Every Destination’. There is a growing demand for tourism from this community for a safer and acceptable travel experience.

• Fitur Talent: Fitur provides professional talent to tourism companies, possessing knowledge and new advanced skills (AI, big data & analytics, chatbots, IoT, etc.) 

• Fitur Lingua: It’s been 4+ years, and this tourism has emerged as a crucial meeting point for professionals and companies interested in language tourism.

• Fitur TechY: The space focusing on innovations and advanced technology for the tourism industry.

• Fitur Know How & Export: Over 50 leading companies working together for technological solutions and sustainability to improve the tourism industry.

• Fitur Women: Focusing on women’s leadership, highlighting women’s role in prominent businesses and public organizations, elevating tourism pride to a new height.

• Fitur Screens: Key space for capturing and promoting screen tourism, demonstrating how audiovisual production can become a crucial instrument for promoting tourism.

• Fitur 4all: Space dedicated to showcasing the latest trends and innovative tech to make tourism more accessible, highlighting the commitment to social sustainability.

Fitur Madrid 2026 prioritizes sustainability as the planet demands it, and it’s high time that big industry should take a step towards green tech. The FiturNext 2026 focuses on how tourism can contribute to efficient water management. 

Water, as we all know, is the source of life, but in the hospitality and tourism industry, there has been a massive increase in water consumption and pollution, which has led to a scarcity of water for the local communities. Water is overused in big hotels, water sports, recreational activities, and restaurants. According to the UN, Tourism can play a crucial part in achieving water security with sustainable use of water, efficient and limited use of water in the tourism sector, with responsible safety measures, can help revive water scarcity.

Make your Brand relevant at Fitur Madrid 2026

Exhibitors from all around the globe & 1,50,000 visitors from 165 countries are expected to participate in the exhibition. With numerous events scheduled to take place, such as conferences, workshops, expert talks, and a pitching zone. By participating in these conferences and workshops, you can increase your brand’s visibility and showcase your products or services. This also allows you to connect directly with your audience. To really make an impact and appeal to target clients and investors, you need an Exhibition stand that speaks your brand story. The first thing that any exhibitor or attendee will notice is your Exhibition Stand. By getting an exclusive and striking booth that represents your brand, you can increase your visibility. 

Partner with Stand Builders at Fitur Madrid 2026

Stand Builder GmbH is an experienced exhibition stand builder with over 15 years of excellence in creating Bespoke Exhibition stands in Madrid. We have a team of professionals who can help you turn your concept into an eye-catching Exhibition booth. Our design team ensures that they create the plan according to your ideas and visions that represent your Brand. We provide everything from designing to on-site to dismantling of the booth, making us a one-stop solution for everything related to building an exhibition stand at Fitur Madrid 2026.

Collaborate with Stand Builders GmbH at Fitur Madrid 2026 to expand your brand overseas.