Equitana 2027

Redefining the future of Equestrian Sport at Equitana 2027

Equitana 2027 is the leading international equestrian trade show, scheduled to take place at the Exhibition Centre Essen in Essen, Germany, from 18th March to 24th March 2027. The 29th edition of Equitana will bring together the entire Equestrian community, including riders, trainers, breeders, industry experts, global brands, and equestrian enthusiasts, to showcase the latest developments in equestrian sport, horse care, breeding, training, equipment, and technology. With more than 30,000 square meters of exhibition space, over 1,000 horses and 500+ hours of educational sessions led by experts and renowned speakers, the upcoming edition is set to offer seven days of insightful learning, world-class equestrian sport, live demonstrations of new technology, networking and business development opportunities, and the latest innovations from across the equestrian industry. 

What makes Equitana 2027 significant for the equestrian industry?

EQUITANA 2027 expo in Essen is considered the most important industry event because it brings together the commercial, sporting, educational, and innovation sides of the global equestrian industry under one roof. It serves as a comprehensive platform; the event is segmented into eight product categories, covering horse and rider health, feeding and care, western and working Equitation, stable and riding-facility construction, vehicles, breeding, sport and training, sustainable businesses, apps & technology, equestrian equipment, lifestyle, and more. The Equitana 2027 is more than just a traditional horse show and trade fair; the event strongly focuses on innovation, animal welfare, education, and the industry’s changing economic and social environment. 

Benefits of exhibiting at the Equitana 2027 expo:

• The highlight of the 2027 edition of Equitana is going to be the HOP TOP Show; the programme will combine equestrian sport, performance and entertainment, emphasizing the relationship between people and horses, making it an exciting event.

• Gain direct access to international riders, Olympic and championship-level athletes, trainers, breeders, veterinarians, and industry specialists, along with leading brands; showcase your latest technology, products, and solutions, and network with them in one-on-one meetings set up, and explore new business ventures.

• With 43% of trade visitors attending specifically to shop, explore emerging trends, and provide exhibitors a chance to achieve their exhibiting goals, you can engage with a highly targeted global audience to close deals successfully and generate high revenue on the international platform.

• The 2027 edition is going to focus on sustainability, to achieve Net Zero by 2040 and a 50% reduction in greenhouse gas emissions by 2030, reducing the impact on the environment and integrating sustainability in every stage of event planning and delivery.

• The event also provides unmatched opportunities to start-ups. Equitana 2027 will host a Young Innovative Companies show, giving newer businesses a platform to present their innovations, technologies, and advancements that will shape the future of the equestrian industry.

What makes Stand Builders GmbH a perfect partner to exhibit at the Equitana 2027?

EQUITANA 2027 expects to attract more than 110,000 trade visitors from over 40 countries, and over 43% of these professionals will make purchase decisions at the event itself. So to make your brand visible and attract maximum engagement, you need an attractive yet functional exhibition stand. Stand Builders GmbH is here to help you; we create bespoke booths that make you stand out on the busy trade show floor. 

Stand Builders GmbH is the leading exhibition stand builder in Essen, with 15+ years of experience and expertise. Our design team is highly skilled in designing exhibition stands that transform your vision into an exceptional exhibition stand. We also offer a wide range of booths, such as modular booths, country pavilions, and double-decker booths. Our professional team provides expert guidance on which booth will work well for your brand and helps you achieve your business goals. As well-renowned exhibition stand construction company in Essen, we provide a turnkey execution solution and deliver visually striking and impactful exhibition stands.